I’ve been waiting for some stats like this for a while. Today, I stumbled upon them at aka.tv.
Research results from Prime Digital Media and Sigma, owners of the Wellbeing digital signage network in Australian pharmacies, are reporting an effective 20% sales increase for products promoted through the channel.
The results are based on a month long research study carried out by Galaxy Research and Sigma audited point-of-sale data. The pharmacies selected to carry out the research were spread geographically across Australia - and no additional point-of-sale promotions or catalogues were placed in the pharmacies while the research was being undertaken.
Sigma and PDM are one of the first companies in Australia to release tangible research about the effects of digital media advertising in Australia.
This is great news that will help to increase the viability and credibility of the effectiveness of digital signage. Studies like these are invaluable in the promotion of out-of-home media.
Tags: Digital Signage, out of home, sales lift
June 3rd, 2008 at 7:28 am
errr, there’s lots of good research out there that supports sales uplift in retail with regard digital signage - if you have been relying on aka.tv you been looking in the wrong place.
we covered the pdm story first - see also http://www.dailydooh.com/archives/1934 and do a general search on the site for ‘research’ - also suggest you look at the norwegian folks CatchTheEye who have been doing some great work in this area
June 3rd, 2008 at 10:45 pm
@ Nate and Adrian
Thanks for the research leads!