Posted on May 21, 2009 - by Nate

Brand name searches are out, along with short search terms

I picked up an article from Marketing VOX where in they spoke about the fallout of branded searches. The article also speaks about the increases in longer search terms. Much like my post a few days ago about how generic domain names are gaining, this recent information helps give us wind of how habits with online searches are changing. 

The article reported that keyword searches that were eight words and longer increased by 20% in March of 2009. This means targeting the millions of online niches means targeting keyphrases and not just keywords. Online search will mean anchor sentences and not just anchor text.

From the article: 

The way that users approach the search landscape is changing, said Andrew Girdwood, head of search at bigmouthmedia. As consumers continue to become more comfortable with the technology and the sheer volume of online information proliferates, it will be interesting to see how this trend develops over the next few years and how it may force many big brand companies to reassess their digital marketing strategies, he said.