SMS Run RSS Trivia On Digital Signage
Just about every digital signage software company has the ability to insert an RSS feed as a ticker on their screens. All a third party company would have to do is create RSS feeds that a digital signage network would subscribe to. You would have a myriad of different […]

Continue reading about Idea: Use Digital Signage RSS Feeds with SMS Text Messaging for Interactive Trivia.

Nate on September 9th, 2008

Often, I like to just post ideas I have about the industry. I read a book a while back entitled, “What if?” The book was essentially a list of enterpreneurial business ideas that should be done. Some of the ideas made me think, “why didn’t I think of that?” Interestingly, there is a lot of […]

Continue reading about Mobile + GPS + Digital Signage = Bangerang!

Nate on September 9th, 2008

Utilizing Christie’s CP2000-XB projector, Real 3D will be displaying the world’s largest 3D digital signage projection at IBC 2008. What makes the projection even more interesting is that it will be the first transatlantic 3D projection broadcast. Not that we didn’t have the capability previously, but it’s apparently […]

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As digital signage metrics standards continue to emerge, rest assured the industry will follow. Metrics are paramount to the success of any digital signage network attempting to sell advertising space. In fact, this is true for any advertising medium.
We’ve also read a lot about how in the land of the digital signage, content reigns. Let’s […]

Continue reading about Shifting foot traffic and dweller audiences from digital signage venues to the web

Just like digital signage vendors and networks themselves, there seems to be a lot of “me-too” offerings for digital signage directories and forums. Forums seem to be the most popular. I just noticed another Digital Signage Forum pop up. It was created by DSN3G.com, a cellular digital signage connectivity company.
It’s merely a Search Engine Optimization […]

Continue reading about Digital Signage Directories and Forums: How many do we really need?

I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.

In a larger network […]

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Nate on August 13th, 2008

Google Knol is truly another me-too internet application which allows Google to push more traffic through their servers (as opposed to Wikipedia). This will allow them to make more from advertising because more of the traffic will be coming to them. It’s like having Google ads on a Google version of Wikipedia. Of course, Wikipedia […]

Continue reading about Google Knol and NoFollow or DoFollow Links: Spam?

This photo was snagged by Ben Beck waiting for the bus downtown Salt Lake earlier this week. The company has placed some rear projection digital signage in a vacant storefront. It’s a great use of space not being utilized. In addition, the signage sits where countless people are waiting for the bus, so it gets […]

Continue reading about Bizzo Media Digital Signage Lights up Salt Lake City.

When it comes to technology, much of my generation has grown up with it, accepted it, and loved it. We accept, readily, just about every new gadget and widget someone comes out with. Last night I was with a good friend and he was showing me some of the widgets (more like “junk”) he’d downloaded […]

Continue reading about No Matter How Nerdy Marketing Gets, It Still Works.

Nate on July 10th, 2008

Our network admin sent an email to several Digital Signage companies earlier today. The email contained the following:

The new owners of DigitalSignage.com wish to do a hyperlink exchange with you. If you’re interested in gaining a link on our site for free in exchange for linking to us, please perform the following:

Place a hyperlink on […]

Continue reading about You’ll Shove the Lawyer Where?