As digital signage metrics standards continue to emerge, rest assured the industry will follow. Metrics are paramount to the success of any digital signage network attempting to sell advertising space. In fact, this is true for any advertising medium.
We’ve also read a lot about how in the land of the digital signage, content reigns. Let’s […]
I’ve been meaning to post about this for a while, but I’ve not gotten around to it. For those familiar with SEO techniques, there’s a lot of buzz around the web regarding dofollow links and commentluv. I’ve found some lists of dofollow blogs out there. The best type of dofollow blog is the type that […]
Continue reading about Do Follow (dofollow) Blog List with Comment Luv (commentluv)
Just like digital signage vendors and networks themselves, there seems to be a lot of “me-too” offerings for digital signage directories and forums. Forums seem to be the most popular. I just noticed another Digital Signage Forum pop up. It was created by DSN3G.com, a cellular digital signage connectivity company.
It’s merely a Search Engine Optimization […]
Continue reading about Digital Signage Directories and Forums: How many do we really need?
This photo was snagged by Ben Beck waiting for the bus downtown Salt Lake earlier this week. The company has placed some rear projection digital signage in a vacant storefront. It’s a great use of space not being utilized. In addition, the signage sits where countless people are waiting for the bus, so it gets […]
Continue reading about Bizzo Media Digital Signage Lights up Salt Lake City.
When it comes to technology, much of my generation has grown up with it, accepted it, and loved it. We accept, readily, just about every new gadget and widget someone comes out with. Last night I was with a good friend and he was showing me some of the widgets (more like “junk”) he’d downloaded […]
Continue reading about No Matter How Nerdy Marketing Gets, It Still Works.
As many know, I spent my entire undergrad at BYU with the intent of entering Dental School. While I was a business major, I spent a great chunk of my time studying many of the sciences including general chemistry, organic chemistry, biochemistry, physics, biology, and biochemistry. During the interim between school I started a […]
Well, another big player announced their entrance into the digital signage world today: AT&T. It makes sense somewhat because of the network they’ve already established.
AT&T has struck strategic agreements with ExtendMedia, Qumu and Stratacache, which are software companies that specialize in formatting and packaging content that is suitable for both business-to-business and business-to-consumer applications, such […]
Much like paper beats rock, platforms beat applications hands down. Every time. It may be helpful to clarify the difference between the two and then talk about this truism.
According to Geoffrey Moore in “Crossing the Chasm”
Applications are what an end user sees. They can readily gauge the benefits of them .And if the application fixes […]
So, I found this on Rob Gorrie’s blog and I just had to post it here so all could enjoy. It’s quite interesting actually. This reminds me of an earlier post on Interactive Crowd Gaming. Certainly this would draw attention. Now utilizing it as something that will make more of just a “oh, that’s cool […]
Continue reading about Just Another Form of Interactive Digital Signage.
In the realm of the internets (I like to use the plural, much like the southerners like to pluralize Wal-Mart to Wal-Marts), there are writers and readers. Naturally those who surf the web often usually do both. Those that are savvy enough, know that a equal dose of both is necessary to keep up in […]
