As digital signage metrics standards continue to emerge, rest assured the industry will follow. Metrics are paramount to the success of any digital signage network attempting to sell advertising space. In fact, this is true for any advertising medium.
We’ve also read a lot about how in the land of the digital signage, content reigns. Let’s […]
I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.
In a larger network […]
Continue reading about Short Code Procurement for Mobile Marketing and Digital Signage
Do you remember the old rhetoric, “what’s in a name?….Everything!” A truism like that will not fade. It’s the same with today, except with keywords. When it comes to searching, it’s all about the keywords, honey. There ain’t nothing more important than relevant, keyword-rich, content, that webcrawlers and people both enjoy.
So, figure out what people […]
I just read a super duper interesting article on All Things SEM. It talked about the viral, yet non-sustaining nature Twitter has created. Among the reasons for Twitter’s eventual demise are the following
Twits are not valuable (after writing that sentence, I laughed…so true! The less Twits the better). The argument is that posts to Twitter, […]
In the land of the blind, the man with one eye is king. Well, apparently in the land of mobile, Microsoft is touting 50% growth of their new Mobile OS.
Although in the face of stiff competitors like Apple’s iPhone, Symbian, and Research in Motion, Microsoft is not only hopeful, but they seem super confident.
“Fifty percent […]
Digital Signage has just gone to the movies. Well, it was only a matter of time before digital signage made it into the theaters’ menu boards. But, if the sales lift is significant enough, It would be well worth it to place multiple displays in such a high traffic location.
Beaver Solutions has provided a digital […]
I’m overwhelmed. Honestly. There is so much online content being shoved at us and somehow we’re expected to keep up with it all. Many of, if not all of us, have resorted to some sort of piecemeal approach to information upload to our tiny cerebrals. I mean, I’m subscribed to approximately 140 RSS feeds. So […]
I recently read a post by Stan Schroeder of Mashable. His point was so good, I just had to post about it. His article entitled, “The Importance of Being an Early Adopter,” really hit home to me as I read through his article. He speaks specifically of Twitter and its now commanding influence in the […]
I work for Projective Marketing. No, it’s not Projectile Marketing (which can be easily confused). I’m simply posting this article to tell a little bit about what we do at Projective Marketing. We are not your typical full-service agency.We specialize in utilizing digital mediums for advertising deployment.
Audience
What is our niche? You are. If you’re reading […]
There’s a lot of information online, including in Wikipedia about Pay-Per-Click and how it can increase conversion rates of customers. With the increasing use of text messaging, many are wondering about the possibilities of running similar campaigns through SMS mobile text. I’ve posted on this before, because I believe there is a viable solution and […]
