I work for Projective Marketing. No, it’s not Projectile Marketing (which can be easily confused). I’m simply posting this article to tell a little bit about what we do at Projective Marketing. We are not your typical full-service agency.We specialize in utilizing digital mediums for advertising deployment.
Audience
What is our niche? You are. If you’re reading […]
There’s a lot of information online, including in Wikipedia about Pay-Per-Click and how it can increase conversion rates of customers. With the increasing use of text messaging, many are wondering about the possibilities of running similar campaigns through SMS mobile text. I’ve posted on this before, because I believe there is a viable solution and […]
I’ve blogged about his previously, but I think it’s worth a revisit. MegaPhone, a company that makes digital signage interactive, has come up with a software solution that allows for large group games in public venues by using mobile devices. It’s a way to bring digital screens and digital signage together with text messaging and […]
Continue reading about MegaPhone Brings Digital Signage and Mobile Phones Together, Interactively.
Times Square in New York City is transformed into the legendary Mount Everest on 15 and 16 February, celebrating the newest addition to Disney’s Animal Kingdom in Florida: Mount Everest. [via Arthur de Wolf’s Disney Comics Worldwide Blog and PRNewswire]
The show, “Everest in the City, is a 57-story spectacular which will bring the […]
Continue reading about Disney Interactive SMS Texting Billboard in Times Square.
Electronic payments company ePay has launched a new service that allows Bulgarians to pay household bills through SMS messages.
In order to use the system one must have a registration, which could be made in ePay’s site or by telephone and a valid bankcard, issued by one out of 21 Bulgarian banks.
Subscribers to the ePayGSM service […]
Continue reading about Bulgarians Can Pay Their Bills Via SMS.
Shared Short Codes
Dedicated Short Codes
You are not the owner of the code. You have no rights or view as to what companies and services are offered on that code.
No one but you will be able to use your mobile marketing address - the common short code (5 or 6 digit address) for as long […]
Continue reading about Shared SMS Short Code vs. Dedicated SMS Short Code.
Well, some good breaks have come of late for digital signage, including some independent reports that pay-per-click fraud for internet advertising is on the rise and not going down. ClickForensics, an independent analysis company, has determined that although the major search engines have increased their policing of click fraud in various ways, it still continues […]
Continue reading about Click Fraud Increases Bode Well for Digital Signage
So, my old buddy Spencer Waldron of Ascent Marketing has a cousin named Ryan Paige who is developing a system called Napkin 2.0 which allows start-ups a greater ability to measure what percentage each receives at the outset of a business plan. It’s actually a very cool system that will be integrated with their business […]
LOUISVILLE, Ky. — The Digital Signage Association has published “Retail Digital Signage ROI: Finding the break-even point,” an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail.
“The one question that gets asked about digital signage more than any other is, ‘What is this going to do for […]
I’ve written several different times on SMS integration with digital signage. Making interactive digital signage is not only helpful for gaining engaging information and content, it’s also a great way to better measure digital signage ROI. Projective Marketing provides SMS integration services for your digital signage network. Any signage firm who wishes to really increase […]
