Digital Signage (Also known as out-of-home, Narrowcasting, Retail Media or Place Based TV) utilizes digital billboards such as LCD, plasma, and projector screens to advertise in selected public retail venues. Targeted and impacting content can be distributed to large audiences in a timely way. Televisions connected real-time via the internet are being placed in multiple venue types across the nation by multiple content providers.
Currently the digital signage industry has a Compounded Annual Growth Rate of 21% while Internet advertising is at 15%. Early adopters can increase their returns significantly at the current cost-effective prices.
The medium of digital signage offers greater flexibility and control than standard signage. For the same budget, advertisers can target audiences by when and where. This gives the message reinforcement to a campaign that traditionally was impossible. Whether it’s finding the precise audience, or exact location, digital signage can deliver, now!
In addition, digital signage has enhanced reach, awareness, acceptance and recall as an content distribution channel. This gives advertisers the hard-hitting campaign deployment they need, even if the campaign budget is limited.
Leave a Reply