Google Entering Digital Signage!

Google does it again. According to a recent report given by retail media company in the Netherlands, Google has recently applied for a patent which simply states, “Allocating advertising space in a network of displays.” This gives one up for suspicion. Whether or not this means a full-blown rollout remains to be seen, but from the Flickr picture which has been circulating which I attached above, it would seem Google is jumping into the out-of-home arena.

The future of the digital signage looks bright, but with a monster like Google coming in it will be interesting to see what happens to the hundreds of signage companies that now dot the map. “Google Kiosk” as bloggers are now calling it used as a public electronic ad board that can be used and placed both inside as well as outside.

For more pictures and information on Google Kiosk, click here.

Tags: Digital Signage, google