Digital Media

Google Knol is truly another me-too internet application which allows Google to push more traffic through their servers (as opposed to Wikipedia). This will allow them to make more from advertising because more of the traffic will be coming to them. It’s like having Google ads on a Google version of Wikipedia. Of course, Wikipedia was cool with it. The internet is a source for free information right?

This is truly another genius move my Google to increase their bottom line. The only problem is I’ve seen a ton of negative backlash in the blogoshere to Google Knol. Some have even “prophesied” the demise of the new project. I doubt it. Once information starts getting populated it will end up a great resource for information on the internet.

Which reminds me to talk about the benefits of it over Wikipedia as well as the downsides when compared to Wikipedia. Knol is not heavily guarded for accuracy. There may be much more “garbage” information that will show up in the Knol database than on Wikipedia. In addition, it appears as though the site allows for no-no follow or dofollow links to be placed in articles. This could be used as a type of spamming. At least, that’s certainly a possibility.