Text to Screen or Tagg, as Projective Marketing calls it, is an interactive and viral way for consumers to text messages to screens on public display. Text to Screen also allows for interactive games to be played on public display. Because there is an incentive or reason for consumers to text and keep on texting their SMS messages to public display, it gives Projective Marketing a great advantage. For each text the acroTagg software receives from consumers, the message sender is given a TaggBack text ad tailored completely to their demographic.

Chrysi Philalithes-Vice President Global Marketing and Communications for MIVA-in her article Use Pay-Per-Text to Boost Mobile ROI is revealing the PPT idea as well as some general outline of mobile marketing issues.

“The mobile phone phenomenon offers great promise yet we have barely begun the scratch the surface, which is probably due in part to the personal nature of these devices. To date, many mobile campaigns have lacked sophistication, been too intrusive and youth-oriented and, as a result, have ultimately missed their target.

“Pay-Per-Text represents only a beginning of the mobile revolution. Today, sophisticated advertising on mobile devices is in its infancy in the United States, but with the need for advertisers to stand out more than ever by capturing prospective customers at every touch point while also maximizing returns, it is only a matter of time before this next-generation concept hits American soil.”

The great part about mobile advertisig over the next several years is that the demographic will shift. While now those that utilize texting are generally younger, in ten years they will not be so young. This means great things for advertisers–especially those utilizing pay-per-text.

How does Pay-Per-Text work?

Well, how does this help advertisers? Interesting you should ask. Because we know where the individual is standing that just sent a text to screen, we know where they are and we can also pinpoint other demographics like age and gender. With all these demographics, we can tell an advertiser who, where, when, and what. This gives advertisers immense power. Much like Google’s Pay-Per-Click advertising model, Tagg’s Pay-Per-Text model gives even a small company with a small budget the ability to target very specifically. We tell the advertisers where, when, who, and what. They tell us how much they are willing to spend and what they want to tell their audience. Pay-Per-Text: Simple and powerful use of Text-to-Screen technology.