Utilizing Christie’s CP2000-XB projector, Real 3D will be displaying the world’s largest 3D digital signage projection at IBC 2008. What makes the projection even more interesting is that it will be the first transatlantic 3D projection broadcast. Not that we didn’t have the capability previously, but it’s apparently the first time it’s been done. I wonder if this one will make it into the Guiness Book of World Records.

The transatlantic broadcast is set to feature an interview with DreamWorks Animation CEO, Jeffrey Katzenber. He’ll be discussing the impact of 3D technology for use in the digital out of home sector. Additionally, RealD’s Chief Scientific Officer, Matt Cowan, will participate in ‘The presentation alternatives and considerations for exhibitors’ discussion group. The panel will build on discussion from last year’s conference and and will focus on various ways of projecting stereo images. The session will explore the latest developments in Stereoscopic projection.

The system is “combined with RealD XL technology, it allows 3D cinema content to be projected brighter and clearer onto screens larger than any other digital 3D technology with a single projector, on screens greater than a width of 75′.”