Can you imagine the effectiveness of running an ad campaign with something like this on all sorts of digital signage? Maybe in the background? Well, it’s going to be interactivity that fuels advertising in the future. There will be nothing more effective than it, nothing less effective than not having it. This is just one good example of how interactive advertising is going to take over the marketing world.

1. MegaPhone Brings Digital Signage and Mobile Phones Together, Interactively. | Nate Nead

   May 13, 2008 at 2:39 pm

   [...] I’ve blogged about his previously, but I think it’s worth a revisity. MegaPhone, a company that makes digital signage interactive, has come up with a software solution that allows for large group games in public venues by using mobile devices. It’s a way to bring digital screens and digital signage together with text messaging and mobile devices. Callers call a phone number to join. Once they’ve joined the game, they play by saying commands into the phone, which are picked up and recognized by the computer which then moves their character on the screen. It’s a super cool system and can have many applications for use, especially with interactive advertising. [...]