So, my old buddy Spencer Waldron of Ascent Marketing has a cousin named Ryan Paige who is developing a system called Napkin 2.0 which allows start-ups a greater ability to measure what percentage each receives at the outset of a business plan. It’s actually a very cool system that will be integrated with their business networking site. You can click on the link and try out some of what they are involved in. They’ve gained venture capital over $1 million at the moment.

The interesting thing is that I was doing some searches with the keyword, “Napkin 2.0″ and I cam across a company called NapAds.com. They’re business plan is simple: print “high def” advertisements on napkins. I think it’s a great idea. It may be great for cross branding later with digital signage, SMS mobile, and other social networking systems. Stay tuned, because I know I will.