There’s a lot of information online, including in Wikipedia about Pay-Per-Click and how it can increase conversion rates of customers. With the increasing use of text messaging, many are wondering about the possibilities of running similar campaigns through SMS mobile text. I’ve posted on this before, because I believe there is a viable solution and a way Pay Per Text can work.
Of course, there are standard opt-in services, where consumers get a message sent to them at certain intervals to get updates and a teaser ad may be attached. But, I’m talking about a viral way to get people to text and texts are sent back to their phones because they want them, not because it’s going to be a nuisance.
Time will only tell what type of system will truly bring the Pay Per Text model to the level Pay Per Click is currently. We at Projective Marketing believe the answer may lie in a text-to-screen interactive SMS campaign.
Tags: digital out of home, Digital Signage, interactive advertising, narrowcasting, pay per click, pay per text, SEO, sms interactive, sms mobile marketing, sms text messaging, text message marketing, Twitter
May 20th, 2008 at 8:50 pm
I could only see pay per text working if the receivers get a free text messaging service. I don’t think people will tolerate paying for text messages and receiving unsolicited pay per text ads.