I work for Projective Marketing. No, it’s not Projectile Marketing (which can be easily confused). I’m simply posting this article to tell a little bit about what we do at Projective Marketing. We are not your typical full-service agency.We specialize in utilizing digital mediums for advertising deployment.
Audience
What is our niche? You are. If you’re reading this, you’re what we at Projective Marketing like to call Generation Text, or the TxT Generation. They’re the second generation baby boomers who utilize technology for everything: education, entertainment, shopping, and socializing. This is the group we target, and we often can do it interactively.
Modus Operandi
How do we do it? We market to individuals in several ways.
1. The World Wide Web (or as I call it: the internets). Thanks to Al Gore, we have this great method of being able to target with precise geospecificity, where people are and what they want. At PM, we work with clients on Pay Per Click campaigns, organic search engine optimization and public relations. The quick version: we make sure our clients get seen and that their products get purchased.
2. Digital SIgnage. By aggregating local, regional, and national digital signage networks, PM has been able to position itself for local and national campaigns. What is digital signage? Well, it’s like regular signage, only digital. Duh.
3. SMS Mobile Marketing. We do text message marketing and advertising. We have the ability to do standard, text to win, text to enter, etc, etc. But perhaps the coolest part about our services is the interactive ability we have with Text to Screen or Tagg, as we call it.
So, there you have it Projective Marketing is all about going green, going digital, and going projective…okay I’m acting cooky, but that’s it!
Tags: advertising, digital advertising, digital marketing, Digital Signage, organic search, pay per click, pay per text, projective marketing, SEO, sms mobile advertising
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