I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.
In a larger network situation where scalability is possible, SMS short code procurement is almost a must for cutting costs and increasing efficiency. But, it’s all a numbers game. Is your network scalable enough to warrant paying $500 to $1000 a month for the short code fees, not to mention the cost per text? Is it worth it to you to go through the hassle of software development to ensure your SMS campaigns work flawlessly? If so, then procuring your own short code may be beneficial for you.
In some instances it may be a question of whether you want to go there. Am I an SMS company or a digital signage company? Or do I want to be a digital signage company who integrates their own SMS solutions? These questions are of vital importance when working on integrating mobile marketing with your digital signage.
In my opinion, it’s not a matter of “should I” implement mobile marketing into my digital signage platform, it’s” how do I implement it?” Hopefully this whitepaper outlines general terms of how to get started on procuring your own short code.
To view the article in its entirety, please CLICK HERE.
Tags: Digital Signage, mobile marketing, short code, sms
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