Comments on: SMS Text Messaging Integrated with Digital Signage for Out-of-Home Marketing and ROI Measurement.

By: Nate

Nate — Tue, 03 Jun 2008 22:23:34 +0000

There’s an idea! You could have a text to voice conversion system on a speaker phone in that instance that would increase safety. There’s already a couple of companies that do something similar, but that’s a whole new niche in and of itself. Find the hurt, heal the hurt. Something there though that someone could monetize for sure. Thanks for your great comments.

By: Text Cast

Text Cast — Wed, 21 May 2008 02:44:03 +0000

I just read a story about how a city is setting up text message alerts for traffic jams and detours. It’s the same example in a way. Reports have come out linking increased accidents to text messaging. Then how come our own leaders are setting up a system like that? Who’s going to read traffic alert text messages? People on the road, driving?

By: Nate

Nate — Tue, 20 May 2008 23:04:45 +0000

You’re right. I already have seen a keyworded short code on a large billboard that faced a major road. I thought the same thing.

By: Text Cast

Text Cast — Tue, 20 May 2008 21:01:14 +0000

Integrating text messaging with signs is a very innovative idea. It would work great on promotional signs like at amusement parks. Billboards might not work as well because it’s tough to text while driving, unless the passenger does so.

By: Projective Marketing | Nate Nead

Projective Marketing | Nate Nead — Fri, 16 May 2008 21:37:39 +0000

[...] What is our niche? You are. If you’re reading this, you’re what we at Projective Marketing like to call Generation Text, or the TxT Generation. They’re the second generation baby boomers who utilize technology for everything: education, entertainment, shopping, and socializing. This is the group we target, and we often can do it interactively. [...]