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Warning 
Ascent Marketing 
Hughes Solutions Group 
Digital Signage 
Window Cleaning A recent statement by the former CEO of Wireless Ronin, Jeffrey Mack, threw up a red flag in my mind:
“We are pleased to be recognized by this industry leading tradeshow which shows that not only do we provide award winning digital signage software and technology solutions, but our company’s creative solutions are also best-in-class in the digital signage industry. We have worked hard to develop end-to-end solutions for our customers and recognize that digital signage programs not only require cutting-edge, dependable software but also engaging and creative content.”
The reason this statement sets me off as a distasteful is because it would seem they are trying to be everything to everyone from the outset. Eventually corporations can work toward that, but initially they need to hunker down, focus on their niche, and milk it for what it’s worth before they branch out into other areas. Expanding product offerings is fine and dandy, but if it’s not as profitable as a core competency, then can it.
I recently read a book entitled Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. One of the key components of the book was a very simple piece of advice, stay focused on the very focused niche in the market you are into. This is a very counterintuitive statement, but believe me it’s the gospel truth.
I see other companies like Scala, Helius, MediaTile and others sticking to what they know and what they’re good at. Perhaps that’s why their balance sheets don’t have numbers outlined by parenthesis and their CEOs are sticking around a while. Just a thought.
[...] and forth trying to get a vine moving with no leverage.” Just a caviat: This reminds me of Wireless Ronin, who is the lead sponsor of the next digital signage expo. It would seem that their bleeding [...]
see other companies like Scala, Helius, MediaTile and others sticking to what they know and what they’re good at.http://www.storagedepot.co.uk