So Capital Networks is releasing something called Audience.tag which places digital signage on a standard sized name tag that goes on a shirt. It reminds me of the “Pitvertising” which I saw several months ago. It would work for certain situations. I can tell you for myself, I would get annoyed if I had a dynamic digital sign on my chest.

One thing about digital signage is that it’s already a bit less under audience control than other forms of digital media and advertising. What makes this form a bit worse is the fact that you can’t get away from it, especially if you’re the one wearing it.

The device is touted as the “wearable media player.” It’s uses are somewhat limited, but the unique “niche” style that Capital Networks has produced here certainly has some applications including:

• Instant engagement between retail sales staff and customers.
• New product introductions and service launches.
• In store brand and media reinforcement.
• Introducing corporate news.
• Tradeshows.

So, if you’re looking for something that’s obnoxious enough to grab customers’ attention at a tradeshow or the like you may want to try Audience.tag….or maybe not, especially if you’re epileptic.