As digital signage metrics standards continue to emerge, rest assured the industry will follow. Metrics are paramount to the success of any digital signage network attempting to sell advertising space. In fact, this is true for any advertising medium.
We’ve also read a lot about how in the land of the digital signage, content reigns. Let’s […]

Continue reading about Shifting foot traffic and dweller audiences from digital signage venues to the web

Just like digital signage vendors and networks themselves, there seems to be a lot of “me-too” offerings for digital signage directories and forums. Forums seem to be the most popular. I just noticed another Digital Signage Forum pop up. It was created by DSN3G.com, a cellular digital signage connectivity company.
It’s merely a Search Engine Optimization […]

Continue reading about Digital Signage Directories and Forums: How many do we really need?

I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.

In a larger network […]

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This photo was snagged by Ben Beck waiting for the bus downtown Salt Lake earlier this week. The company has placed some rear projection digital signage in a vacant storefront. It’s a great use of space not being utilized. In addition, the signage sits where countless people are waiting for the bus, so it gets […]

Continue reading about Bizzo Media Digital Signage Lights up Salt Lake City.

When it comes to technology, much of my generation has grown up with it, accepted it, and loved it. We accept, readily, just about every new gadget and widget someone comes out with. Last night I was with a good friend and he was showing me some of the widgets (more like “junk”) he’d downloaded […]

Continue reading about No Matter How Nerdy Marketing Gets, It Still Works.

Nate on July 10th, 2008

Our network admin sent an email to several Digital Signage companies earlier today. The email contained the following:

The new owners of DigitalSignage.com wish to do a hyperlink exchange with you. If you’re interested in gaining a link on our site for free in exchange for linking to us, please perform the following:

Place a hyperlink on […]

Continue reading about You’ll Shove the Lawyer Where?

Nate on July 8th, 2008

As many know, I spent my entire undergrad at BYU with the intent of entering Dental School. While I was a business major, I spent a great chunk of my time studying many of the sciences including general chemistry, organic chemistry, biochemistry, physics, biology, and biochemistry. During the interim between school I started a […]

Continue reading about From One DDS to Another.

Nate on July 3rd, 2008

So, I’ve been reading blog posts on digital signage for over a year now and I must admit, anything you want is on the internet, you just have search for it. Since I’ve been reading I’ve found some great content. I just thought I would post some of my favorite blogs I’m subscribed to in […]

Continue reading about Top Ten Digital Signage Blogs.

Well, InfoComm was great and I saw some pretty cool stuff. I forgot to blog about Alioscopy. Alioscopy is a company that does 3d digital signage displays that don’t require glasses whatsoever. In fact, it’s a bit trippy. From what I gained from talking with the rep, they’ve got a rendering machine that takes about […]

Continue reading about Alioscopy, the Glasses-Free 3D Digital Signage Solution.

Nate on June 24th, 2008

Well, another big player announced their entrance into the digital signage world today: AT&T. It makes sense somewhat because of the network they’ve already established.
AT&T has struck strategic agreements with ExtendMedia, Qumu and Stratacache, which are software companies that specialize in formatting and packaging content that is suitable for both business-to-business and business-to-consumer applications, such […]

Continue reading about AT&T Enters Signage Sphere.