My buddy Ben Beck who helps run teleTagg and a couple other marketing outlets with me at Projective Marketing, did something yesterday that worked surprisingly well. It was a somewhat unintentional traffic driver of sorts. He was Reading at Gigaom.com about the new Google Earth application that will most likely be replacing Google maps in […]

[Read more →]

When it comes to riding in taxi cabs, I’m a foreigner. I think I did it once when a friend of mine was desperate to go to the mall with his girlfriend. As for me, I’d rather walk. I guess that just shows my frugality (or cheapness, whichever you prefer). Taxis, however, are a very […]

[Read more →]

Digital Signage has just gone to the movies. Well, it was only a matter of time before digital signage made it into the theaters’ menu boards. But, if the sales lift is significant enough, It would be well worth it to place multiple displays in such a high traffic location.

Beaver Solutions has provided a digital […]

[Read more →]

I’m overwhelmed. Honestly. There is so much online content being shoved at us and somehow we’re expected to keep up with it all. Many of, if not all of us, have resorted to some sort of piecemeal approach to information upload to our tiny cerebrals. I mean, I’m subscribed to approximately 140 RSS feeds. So […]

[Read more →]

I work for Projective Marketing. No, it’s not Projectile Marketing (which can be easily confused). I’m simply posting this article to tell a little bit about what we do at Projective Marketing. We are not your typical full-service agency.We specialize in utilizing digital mediums for advertising deployment.
Audience
What is our niche? You are. If you’re reading […]

[Read more →]

There’s a lot of information online, including in Wikipedia about Pay-Per-Click and how it can increase conversion rates of customers. With the increasing use of text messaging, many are wondering about the possibilities of running similar campaigns through SMS mobile text. I’ve posted on this before, because I believe there is a viable solution and […]

[Read more →]

ATLANTA, Ga. — Visix Inc. unveiled the latest update of its digital signage software application, AxisTV version 7.0.9. The release includes a variety of new features, enhancements and a few bug fixes for a significantly improved user experience. Additionally, the release is designed for greater overall application performance, improved network integration for diverse IT infrastructures […]

[Read more →]

LOUISVILLE, Ky. — The Digital Signage Association has published “Retail Digital Signage ROI: Finding the break-even point,” an exclusive research report that uses real-world numbers to estimate ROI and benefits for various types of retail.
“The one question that gets asked about digital signage more than any other is, ‘What is this going to do for […]

[Read more →]

The world of SMS marketing is, in reality, very similar to that of internet marketing: traffic drives profits. The more traffic one has, the greater the profits. It is for this reason that implementation of a text-to-screen SMS mobile system with a digital signage network or screen really ads value.
How it Works
Text to Screen gives […]

[Read more →]

Well if you aren’t into the Harry Potter series, here’s a book that may spark your interest. And no, I’m not talking about Fabelhaven (which incidentally is illustrated by an old roommate’s brother-in-law). I’m speaking of a new digital signage book! That’s right, a book about digital signage. Digital Signage Today calls it a must […]

[Read more →]