Posts Tagged ‘interactive advertising’

Just Another Form of Interactive Digital Signage.

Nate
Jun 4 |21:51

So, I found this on Rob Gorrie’s blog and I just had to post it here so all could enjoy. It’s quite interesting actually. This reminds me of an earlier post on Interactive Crowd Gaming. Certainly this would draw attention. Now utilizing it as something that will make more of just a “oh, that’s cool impact” may be another thing. Still has the “wow” factor though.

 

Pay Per Text

Nate
May 16 |08:04

There’s a lot of information online, including in Wikipedia about Pay-Per-Click and how it can increase conversion rates of customers. With the increasing use of text messaging, many are wondering about the possibilities of running similar campaigns through SMS mobile text. I’ve posted on this before, because I believe there is a viable solution and a way Pay Per Text can work.

Of course, there are standard opt-in services, where consumers get a message sent to them at certain intervals to get updates and a teaser ad may be attached. But, I’m talking about a viral way to get people to text and texts are sent back to their phones because they want them, not because it’s going to be a nuisance.

Time will only tell what type of system will truly bring the Pay Per Text model to the level Pay Per Click is currently. We at Projective Marketing believe the answer may lie in a text-to-screen interactive SMS campaign.

 

MegaPhone Brings Digital Signage and Mobile Phones Together, Interactively.

Nate
May 13 |14:37

I’ve blogged about his previously, but I think it’s worth a revisit. MegaPhone, a company that makes digital signage interactive, has come up with a software solution that allows for large group games in public venues by using mobile devices. It’s a way to bring digital screens and digital signage together with text messaging and mobile devices. Callers call a phone number to join. Once they’ve joined the game, they play by saying commands into the phone, which are picked up and recognized by the computer which then moves their character on the screen. It’s a super cool system and can have many applications for use, especially with interactive advertising.

 

Disney Interactive SMS Texting Billboard in Times Square.

Nate
May 13 |14:11

everest-in-the-city2.gif Times Square in New York City is transformed into the legendary Mount Everest on 15 and 16 February, celebrating the newest addition to Disney’s Animal Kingdom in Florida: Mount Everest. [via Arthur de Wolf's Disney Comics Worldwide Blog and PRNewswire]

The show, “Everest in the City, is a 57-story spectacular which will bring the Himalayas to life, with powerful avalanche effects, daytime pyrotechnics and the ferocious roar of the yeti, plus world-renowned aerialist acrobats performing a never-seen-before display of vertical acrobatics.

To broaden “Everest in the City” beyond a traditional billboard, Visitors to Times Square can use their wireless phones to interact directly and in real time with the yeti by texting the word DISNEY to the short code “4YETI”, which will make the yeti’s eyes flash at a specific time.

Walt Disney World Resort partnered with industry leaders including Sylvania, Hip Cricket and AOL. Sylvania gives the yeti his glowing red eyes using the new OSRAM LED-powered light technology. Each of the yeti’s two 30-inch-diameter eyes will be lit with six OSRAM DRAGONchain? LED modules, making the fearsome protector’s glare visible from hundreds of yards away.

Other Interactive Campaigns held in Times Square:

– Nike iD Billboard Invites Mobile Users – Nike launched an interactive billboard experience in May 2005. The effort let people use their phones to design a shoe on the Reuters sign in Times Square.

– Yahoo! Billboard Goes Live in Times Square – To promote its automotive Web site, Yahoo! and interactive shop R/GA created a billboard in May 2004 that allowed pedestrians to play a video game broadcast on part of the 23-stories-tall Reuters sign in Times Square via their cell phones.

– Times Square Billboard Asks New Yorkers to Vote – An interactive billboard in Times Square served as a public forum for New Yorkers in October 2004 to debate, “What is beautiful?”. As they cast their vote via cell-phone, a running tally appears in real-time on the billboard and the website simultaneously, Campaign for Real Beauty.

Other Interactive Campaigns held elsewhere:

– High Tech Billboard will respond to Text Messages – In October 2003 Coca-Cola unveiled one of the world’s biggest and most sophisticated billboards, switched on in Piccadilly Circus in the heart of London. The 99-foot-wide neon colossus can respond to the weather and interact with people looking at it from the ground. It was also to recognize if people are waving at it from the ground below and be able to respond to text messages from mobile phones.

– Ford Fiesta ad campaign combines interactive billboards with SMS – Advertising Agency Ogilvy, in a European first, launched a new ad campaign for the Ford Fiesta in July 2004 in Belgium, combining interactive billboards with SMS.

Passers-by could try their hand at winning a Ford Fiesta by sending an SMS with his/her first name to a short code and indicating the code on the billboard. The billboard then responded to this SMS, and sent another SMS with a question. If he or she answers correctly, the billboard reacted like a winning pinball machine and he/she is entitled to an “extra ball” meaning he/she will be included in the draw for a winner. For every incorrect answer sent by text message, the pinball machine displays a “tilt”.

 

SMS Text Messaging Integrated with Digital Signage for Out-of-Home Marketing and ROI Measurement.

Nate
May 12 |19:49

I’ve written several different times on SMS integration with digital signage. Making interactive digital signage is not only helpful for gaining engaging information and content, it’s also a great way to better measure digital signage ROI. Projective Marketing provides SMS integration services for your digital signage network. Any signage firm who wishes to really increase ROI measurement as well as engage their audience in the advertising experience, needs to get SMS integrated with their signage. It’s a must!

Games, Trivia, and Text-to-Screen all have a place in this regard and will be a great dominating force in the future of interactive advertising via SMS

For More Information on Digital Signage and/or Mobile Marketing please contact Projective Marketing.