How the integration of RFID into mobile devices can, in my mind, revolutionize targeted digital signage advertising.
I’ve been contemplating writing on this topic for quite a long time. It’s one that needs kickin’ around because I feel it will be of supreme importance in the development of out-of-home advertising going forward. Before I get […]
Continue reading about RFID, Mobile Phones, and Digital Signage Integration.
Often, I like to just post ideas I have about the industry. I read a book a while back entitled, “What if?” The book was essentially a list of enterpreneurial business ideas that should be done. Some of the ideas made me think, “why didn’t I think of that?” Interestingly, there is a lot of […]
Continue reading about Mobile + GPS + Digital Signage = Bangerang!
I just wrote an article on the integration of SMS mobile marketing and digital signage. It explains some of the benefits of implementing a mobile marketing campaign with a digital signage network. It also outlines, in broad terms, how to procure a short code and implement standard SMS interactivity with digital signage.
In a larger network […]
Continue reading about Short Code Procurement for Mobile Marketing and Digital Signage
I just read a super duper interesting article on All Things SEM. It talked about the viral, yet non-sustaining nature Twitter has created. Among the reasons for Twitter’s eventual demise are the following
Twits are not valuable (after writing that sentence, I laughed…so true! The less Twits the better). The argument is that posts to Twitter, […]
Digital Signage has just gone to the movies. Well, it was only a matter of time before digital signage made it into the theaters’ menu boards. But, if the sales lift is significant enough, It would be well worth it to place multiple displays in such a high traffic location.
Beaver Solutions has provided a digital […]
I’m overwhelmed. Honestly. There is so much online content being shoved at us and somehow we’re expected to keep up with it all. Many of, if not all of us, have resorted to some sort of piecemeal approach to information upload to our tiny cerebrals. I mean, I’m subscribed to approximately 140 RSS feeds. So […]
