Pong With People | Nate Nead

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Interactive Advertising: Crowd Gaming.

Nate

May 10 |19:59

Can you imagine the effectiveness of running an ad campaign with something like this on all sorts of digital signage? Maybe in the background? Well, it’s going to be interactivity that fuels advertising in the future. There will be nothing more effective than it, nothing less effective than not having it. This is just one good example of how interactive advertising is going to take over the marketing world.

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Data Multicasting: A VERY Brief Overview

I’ve been reading some techie docs lately on the power of data multicasting. Yes, I know it sounds incredibly boring, but it’s a valuable asset to have in the digital signage industry. In fact, there are only a handful of companies within digital signage that currently specialize in data multicast technology. To remain competitive, some will require adaptation and continuous engineering going forward. Many customers are asking for it, hence the education.

What is Data Multicasting?

Multicasting involves a one-to-many or many-to-many relationship and allows for increases in efficiency in use of network resources when it comes to packet distribution. Multicasting can use the following protocols: MOSPF, CBT, IGMP, PIM-DM, PIM-SM, and BGMP.

Multicasting can be used in the following applications:

Network Configuration
Content Distribution
Shared Apps:
Information Distribution
Multipoint Distribution: which includes, but is not limited to anycasting, unitcasting, and broadcasting.