Viral Marketing | Nate Nead

Text Size

Posts Tagged ‘viral marketing’

SMS Text Messaging Integrated with Digital Signage for Out-of-Home Marketing and ROI Measurement.

Nate

May 12 |19:49

I’ve written several different times on SMS integration with digital signage. Making interactive digital signage is not only helpful for gaining engaging information and content, it’s also a great way to better measure digital signage ROI. Projective Marketing provides SMS integration services for your digital signage network. Any signage firm who wishes to really increase ROI measurement as well as engage their audience in the advertising experience, needs to get SMS integrated with their signage. It’s a must!

Games, Trivia, and Text-to-Screen all have a place in this regard and will be a great dominating force in the future of interactive advertising via SMS

For More Information on Digital Signage and/or Mobile Marketing please contact Projective Marketing.

Blog Categories

Blog Archives

Post Tags

Data Multicasting: A VERY Brief Overview

I’ve been reading some techie docs lately on the power of data multicasting. Yes, I know it sounds incredibly boring, but it’s a valuable asset to have in the digital signage industry. In fact, there are only a handful of companies within digital signage that currently specialize in data multicast technology. To remain competitive, some will require adaptation and continuous engineering going forward. Many customers are asking for it, hence the education.

What is Data Multicasting?

Multicasting involves a one-to-many or many-to-many relationship and allows for increases in efficiency in use of network resources when it comes to packet distribution. Multicasting can use the following protocols: MOSPF, CBT, IGMP, PIM-DM, PIM-SM, and BGMP.

Multicasting can be used in the following applications:

Network Configuration
Content Distribution
Shared Apps:
Information Distribution
Multipoint Distribution: which includes, but is not limited to anycasting, unitcasting, and broadcasting.