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The Early Bird Gets the Worm.

May 19th, 2008  |  Published in Marketing, Pontifications, SEO, SMS Mobile

I recently read a post by Stan Schroeder of Mashable. His point was so good, I just had to post about it. His article entitled, “The Importance of Being an Early Adopter,” really hit home to me as I read through his article. He speaks specifically of Twitter and its now commanding influence in the WWW. At first many may have thought it a waste of time, but those who grabbed on early and “twitted” often from Twitter’s inception in 2006, have really gained traction and quite a bit of influence because of it. Robert Scoble is mentioned as one of these early adopters. Schroeder states,

Whenever Twitter is mentioned in mainstream media, Scoble gets a nod. Whenever he tweets, he gets loads and loads of replies, which turns almost every one of his tweets into an interesting conversation.

He says that although some may argue that Scoble was already influential on the web prior to Twitter, he’s convinced that Twitter has taken Scoble to where he couldn’t have gone had not he been an early adopter that Twitts regularly. Schroeder also says that if you thinking about reaching such alarming size by jumping on the bandwagon now, you may be in for a surprise. He says, according to Twitterholic, the big just get bigger quicker, while those who are less influential have a hard time catching up. He even gives a graph showing the stats of his findings.

What’s the lesson here? Next time you see a promising new network forming, don’t wait for others to start using it before you hop in. Be a pioneer, actively use the service, share it with everyone, and in time, your voice will be heard by many.

So, hopefully the lesson is clear. If you want to be influential in new technologies, you have to learn about them and become an early adopter of them. In other words, “the early bird gets the worm.”

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