“Digital Signage utilizes both local and wide networks to upload and schedule content for display on digital billboards such as LED, LCD, plasma, and projector screens. The content is used to advertise, inform, and educate people in an out-of-home environment. Targeted and impacting content can be distributed to large audiences in a timely way via a network of digital screens . Televisions connected real-time via a network are being placed in multiple venue types across the nation by multiple content providers.The medium of digital signage offers greater flexibility and control than standard signage. Advertisers can specifically target messages like never before. In addition, digital signage has enhanced reach, awareness, acceptance and recall as a content distribution channel. As a medium, digital signage advertising is in a growth stage, and will be for some time as firms continue to deploy massive signage networks. Early adopters stand to make incredible and impressive sales gains as they utilize this effective advertising tool.”

1. 

   Ferienhäuser

   May 14, 2009 at 9:04 am

   I see growing numbers of digital signage here in our region especially in buses. Many bus liner companies switched from TV to digital LCDs that show various ads and select shows or concerts. I like the concept but I would prefer that the ads are not shown too closely because several repetitions in less than an hour are annoying.