Posted on May 30, 2008 - by Nate

What’s in a Keyword? Everything.

Do you remember the old rhetoric, “what’s in a name?….Everything!” A truism like that will not fade. It’s the same with today, except with keywords. When it comes to searching, it’s all about the keywords, honey. There ain’t nothing more important than relevant, keyword-rich, content, that webcrawlers and people both enjoy.

So, figure out what people are searching for in Google Trends or something similar. Or, go to Google Adwords and search for keywords there and find what type are being searched and who is searching for them. Once obtained, this information can be very valuable to any individual wishing to make a presence on the internets.

Now, let’s talk about these “key phrases.” You may say the exact precise key phrase or keyword over and over again in your blog entries, but so what. If you simply repeat the same phrase over and over, human beings aren’t going to want to read you. Worst yet, if you’re utilizing and placing keywords without putting in relevant hyperlinks (and, I mean relevant hyperlinks), then your keyword placement was in vain. So, in your attempts to increase page rank, make sure you’re sticking to the basics of optimization.

The Future of Keywords.

Who knows what will be in store for the future of the keyword. I think we are hitting an age when advertising and communication will all be done via a wireless connection on mobile PDAs. This is just a personal opinion. I predict that keywords via SMS will have just as much sway as standard keywords. Google Mobile is a great example of this. I love it. It’s such a great resource. Yes, short code keywords will continue to be a great resource but also a great cost for consumers.

We are, sadly enough, a society of piecemeal eaters when it comes to information. This is why companies such as Twitter have made such an immediate impact on the economy. Keywords are like political soundbites. They sound cool, but are they more than just fluff? I submit no. Because in the world of the keyword, people are all about short, sweet, and to the point. Even if the Google search bar were an inch longer, I still don’t think I’d fill it up with text. Keywords, and key phrases are so important. Let’s not forget. Happy Keyword placement everyone!

P.S. Can you tell how much keyword hyperlinking I tried to place in this post?